Blog.

Are You Connecting With The Outside World Of Customers Today?
Are You Connecting With The Outside World Of Customers Today?WHAT HAPPENS WHEN WE OVERCOMPLICATE THE CUSTOMER EXPERIENCE?

Are you working in a silo that is in danger of falling into, and being swallowed up by, the gradually closing gap between business-to-business (B2B) and business-to-consumer (B2C) marketing? The answer, in part, to...

Can Reading The Brain Rewire Marketing?
Can Reading The Brain Rewire Marketing?THE IMPORTANCE OF TELLING STORIES THAT STIMULATE THE BRAIN AND UNDERSTANDING WHAT MOTIVATES CUSTOMERS TO ACT.

So the marketing industry has started using neuroscience. Critics say the reality is a mixture of bad science, bullshit and hope, but maybe the idea is not as flawed as they would have us...

Chat App Market Challenge For Brands
Chat App Market Challenge For BrandsWHY BRANDS NEED TO IMPLEMENT AND SCALE COMMUNICATIONS ACROSS ALL CHAT APPS.

Chat apps are beginning to challenge social networks as the most popular way to communicate and stay in touch. They are the future of social networking and probably the closest thing we have to...

Beyond The Content Tipping Point
Beyond The Content Tipping PointB2B MARKETERS ARE CREATING MORE CONTENT, BUT BUYER ENGAGEMENT WITH CONTENT IS DECREASING.

It is said that the greatest barrier to change is a closed mind. This is very true in content marketing, although the greatest obstacle to progress in this most fashionable of marketing disciplines is...

Why Social Media Is Useless If It’s Not Useful
Why Social Media Is Useless If It’s Not UsefulWHY SOCIAL CONTENT HAS TO CONNECT WITH CUSTOMERS EMOTIONALLY AND WITH RELEVANCE

Before the Internet, marketing failure was much easier to measure. People (customers) still liked to be interrupted (by adverts) and if they didn’t like what they were being interrupted with, sales of products and...

The Twin Threat To Your Content Efforts
The Twin Threat To Your Content EffortsCONTENT MUST BE UNDERSTOOD, ON TOPIC AND REALLY ANSWER THE SEARCHERS’ UNDERLYING QUESTION.

VP of Content at Contently, Sam Slaughter, once said that the “rise in content marketing budgets to the fact that banner ads and SEO-driven content are less effective, especially as Google continues...

The SEO Benefits of Long Form Content
The SEO Benefits of Long Form ContentHOW TO GET MORE TRAFFIC AND BETTER SERP RESULTS USING QUALITY ONE THOUSAND WORD PLUS ARTICLES.

UPDATE: EIGHT MONTHS after I published this blog, Google has finally launched an algorithm to reward Long Form Content with higher rankings – this algorithm was rolled out approx. Aug...

Incredible SEO Story.
Incredible SEO Story.A STORY ABOUT A MARKETER WHO CLAIMS HE HAS FOUND A WAY TO BEAT GOOGLE

Following on from my last SEO Insight 2014 post I want to tell you a story about a marketer who claims he has found a way to ‘play the system’ and virtually guarantee SERP...