Whether you’re taking a new product to market or implementing the annual marketing plan, your “go-to-market strategy” defines how you’ll be reaching into the marketplace. It includes a very specific targeting plan for your decision makers and key influencers, the messages for each, and the channels you’ll reach them through. The challenge is typically keeping the plan and programs simple and manageable. Simplicity is a challenge because of the appeal of the many vehicles and media to reach your targets.
I offer hands-on marketing strategy implementation to help your business grow, either working as a part-time member of your team, or for strategic projects. For a quick assessment of where I might be able to help you gain traction, or guide your team in a more disciplined approach, contact me today.
Phone: 07795 037628