Improving Search Performance For An Adult Dating Website.
A new UK adult dating brand needed to achieve top Google results for their keywords, but were struggling to do so. As a result, website traffic was much lower than required to generate sufficient customer enquiries to drive subscriptions. I launched my SEO strategy in March 2017, with an initial target to make Page 1 in at least one of their priority keywords within 6 months. It was a huge challenge because of the highly competitive nature of the keywords hey needed to rank highly for, and also because the client had a very limited budget, compared to existing competitor brands.
I got to work in pinpointing where the website was underperforming. Simple errors such as missing Meta and broken links, which can lead to major issues, were soon identified and fixed. The strength of the site was also a major priority, with a significant link building campaign launched to ensure that the site would gain authority within the search engines.
Keywords were also revised to ensure that the dating website was gaining rankings for only the most relevant traffic. This helped ensure a better flow of targeted traffic and a more diverse range of rankings with the SERPs. Pages were re-written to display substantial quality content, and to make sure they used words and phrases the dating site hoped they’d be found for. A new news section was added to provide fresh, “hot” topics, which could be turned into direct answers within search results. Social engagement was also improved so that those respected on escort social networks shared the content, while other digital marketing campaigns, including paid for advertising on other sites and an AdWords campaign, ensured web traffic and subscriptions increased.
Within 5 months (March-August) the site was ranking on PAGE 1 of Google for THREE of the four keywords (SERP positions for improved from 26 to 6, 32 to 7 and 27 to 10. There was also a substantial improvement for other keywords, moving from 57 to 15 and from 63 to 14. After five months organic traffic was up 200%. Bounce rate for the site had improved, reducing from 69% to 24%. The number of weekly subscriptions doubled
- Keyword Research