Cleaning Up Search Results For A High Profile Business Leader.
Retained to clean up search results for a client who had been saddled with negative press in the top two search engine results pages for both Google and Bing. My job has been to remove as much as possible, to provide a counter-narrative, to dilute with honest, positive, relevant stories, and to push down (suppress) any remaining search results. Negative press that was originally seen by 100% of searchers are now seen by about 10%. This has been achieved in just over 12 months.
- Reputation management
- Jan 2018