Organic Search Engine Marketing (OSEM) is the champion of website traffic, and one of the most effective ways to bring a business to exciting new levels of online success.
Overwhelmingly, organic search surpasses other traffic generators, driving 51% of all visitors for both B2B and B2C businesses.
Organic is also superior for delivering relevant traffic. The only channel that performs better in some capacities is paid search ads, but that is only for conversions, not overall traffic delivery
Social media and paid ads might be traffic generators, but they are not long-term customer creators. The bounce rates are high, and the number of pages visited is often very low.
Organic is different. Matching keywords to user intent means you may be present in many searches. The user may find you consistently, and once they get to your site, they are more likely to stay. Organic users are still your best long-term customers. In my experience, they have lower bounce rates and more pages visited, and they are more likely to return.
Organic is what people are looking for; if you can get on front of those people, you will have a much greater opportunity to create long-term relationships and increase your overall ROI.
My OSEM Toolkit includes practical tools and tactics to improve search performance On The Page (things you control) and Off The Page – factors influenced by others e.g. readers, visitors, media etc.
My OSEM Toolkit is designed to boost the factors that carry most weight; the BIG 4 ranking factors: Content, Technical (Architecture & HTML), Links and Trust & Reputation
Designed to tick all the content ranking factors
- Keyword refresh
- Content refresh
- On Page optimisation
- Unique content strategy
QUALITY: Produce well written & substantial long-form content that leads to authoritative pages, and is turned into direct
answers within search results.
RESEARCH: Create long tail, highly specific search phrases.
WORDS: Use Semantic SEO to build more meaning into the words used in the content to give more depth and provide more (reader) value
FRESHNESS: Create a pipeline of relevant short-form hot topics.
Technical (Architecture & HTML)
Designed to tick all the architecture and HTML ranking factors
- Website audit and error fix
- Duplication check and fix
- Tags optimisation
TITLES, DESCRIPTION & HEADERS: Review and update HTML title tags and headlines & subheads so they contain keywords relevant to page topics; review and update meta description tags so they describe what pages are about.
Designed to tick all the authority ranking factors
- Retro Link building (securing links in existing content)
- Article submission
- Press Release submission
QUALITY: Create new improved links from trusted, quality or
respected web sites, and make sure these links point at relevant pages.
Trust & Reputation
Designed to tick all the engagement ranking factors
- Develop your social media profiles
- Improve influencer activity
- Optimise your social media pages for SEO, link building and sales conversations
AUTHORITY: Create new improved links, shares & other factors designed to make pages trusted authorities.
REPUTATION: Help those respected on social networks to share content.
Sign up for three months – unlock the potential – climb the rankings – increase organic traffic – get qualified leads. Win-win guaranteed.
To find out more about my OSEM Toolkit, how to get started, what’s involved, and how much it costs, contact me today.